“More than 70,000 advertising professionals have lost their jobs in this Great Recession. Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.”
The old adage goes, ‘when life gives you lemons, make lemonade’.
Erik Proulx was a copywriter working the 9-5 and when he joined the rank and file of the millions of others that are currently unemployed he didn’t let the time go to waste. Erik created the blog Please Feed The Animals for ad industry creatives who were laid off to come together and create a larger community for themselves.
But over the past while he has added screenwriter to his resume. On top of the new title, he’s also added the beginnings of a great film to his portfolio – a film who’s trailer can be seen above.
Watching this adventure unfold from afar has been inspiring on many various levels – but we especially can’t wait to see the full movie as it matures.
Film’s Official Website
Great Blog Post/Commentary by the director.
Follow the Twitter #lemonademovie for live discussion.
twitter
del.icio.us
flickr
shared
facebook
friendfeed
WHAT TO DO NOW?