made this for you | the future isn’t what it used to be

We  were so excited about Baking for Good, that MTFY asked Emily Dubner, the founder, some questions about her new venture. In short, Baking for Good sells made-to-order, all-natural, gourmet baked goods and gives 15% of every purchase to a cause the customer chooses. You can check out our previous article for more deails on the baking business here.

How did you get your start in the baked goods industry?

In the kitchen, of course! I grew up baking with my mom, and when I got to NYC I found that some of my favorite days were spent cooking and baking in my small apartment. Friends and coworkers were always excited when I brought them baked goods, so I had a lot of positive reinforcement.

How did the idea for Baking for Good come about?

There were really two inspirations for it. First, my mom received a gift of baked goods from a friend when my grandmother got sick. I thought it was such a thoughtful gesture, and one that was more personal than flowers. I also started thinking about the way my schools did fundraising when I was growing up – lots of door-to-door sales of things people probably didn’t want. I put two and two together and created this online bakery based on the idea of a local bake sale.

How has the response been so far?

It’s been really wonderful! We’ve seen orders come in from across the country, and people have been sending the products for a variety of reasons, both happy and sad. We’ve also seen a wide range of causes that people are choosing to donate to, and we’ve received a lot of requests for new causes to add.

What is your ultimate goal for the company and charities you plan to help (monetarily and otherwise)?

I hope our baked goods become a favorite gift to give and receive, both because they are sweet and delicious, and because they help support great causes. I also hope that we can truly make a difference for organizations large and small by bringing them much-deserved attention and funding.

What has been your favorite thing so far about putting together the business?

It’s hard to resist saying that my favorite thing has been sampling all of the baked goods. That’s definitely one of them. But I’ve also truly enjoyed and appreciated learning about the causes on our site and speaking with the amazing people who run them.

Any other thoughts etc you would like to share out there?

Read about our causes, then check out our baked goods and think of someone special in your life who might like to receive them.

Thanks Emily, and we look forward to trying your gourmet brownies.

Go to Baking for Good now.